{"id":4652,"date":"2025-06-09T11:11:00","date_gmt":"2025-06-09T10:11:00","guid":{"rendered":"https:\/\/darkcyan-antelope-458849.hostingersite.com\/los-beneficios-de-aplicar-politicas-de-igualdad-que-gana-la-empresa-y-que-gana-la-plantilla\/"},"modified":"2025-07-07T12:11:42","modified_gmt":"2025-07-07T11:11:42","slug":"els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla","status":"publish","type":"post","link":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/","title":{"rendered":"Els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat: qu\u00e8 hi guanya l\u2019empresa i qu\u00e8 hi guanya la plantilla?"},"content":{"rendered":"\n
\n

En moltes organitzacions, les pol\u00edtiques d\u2019igualtat s\u2019han implantat nom\u00e9s per complir la normativa i llavors es perden les oportunitats reals que ofereix aquest tipus de pol\u00edtiques: millores tangibles per a la plantilla i per al funcionament global de l\u2019empresa<\/strong>.<\/p>\n\n\n\n

Si les mesures pactades en el Pla d\u2019Igualtat s\u2019apliquen de forma eficient es converteixen en una palanca de transformaci\u00f3 cultural, millora organitzativa i creixement sostenible.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Qu\u00e8 hi guanya la plantilla?<\/strong><\/strong><\/h3>\n\n\n\n

1. Millora del clima laboral i de les condicions de treball<\/strong><\/p>\n\n\n\n

Un entorn laboral que aposta per la igualtat genera m\u00e9s confian\u00e7a, respecte i col\u00b7laboraci\u00f3<\/strong>. Les persones se senten m\u00e9s escoltades, m\u00e9s segures i m\u00e9s valorades, i aix\u00f2 redueix les tensions internes i fomenta relacions m\u00e9s saludables. Les pol\u00edtiques d\u2019igualtat entre moltes altres coses impliquen que es fan enquestes a la plantilla per saber la seva opini\u00f3 sobre diversos temes, es revisen els procediments perqu\u00e8 soguin objectius i les condicions de treball perqu\u00e8 siguin \u00f2ptimes. Aix\u00f2 fa que en general les persones treballadores estiguin m\u00e9s a gust en el seu lloc de treball.<\/p>\n\n\n\n

2. Conciliaci\u00f3 i corresponsabilitat real<\/strong><\/p>\n\n\n\n

Quan s\u2019apliquen mesures per facilitar la conciliaci\u00f3 -com la flexibilitat hor\u00e0ria, el teletreball o la reorganitzaci\u00f3 de c\u00e0rregues- es redueix l\u2019estr\u00e8s i s\u2019incrementa el benestar general. Aix\u00f2 \u00e9s especialment rellevant per a les dones, que encara assumeixen m\u00e9s responsabilitats de cures, per\u00f2 beneficia a tota la plantilla<\/strong>.<\/p>\n\n\n\n

3. Equitat retributiva i processos m\u00e9s objectius<\/strong><\/p>\n\n\n\n

Auditories salarials, revisions de complements i criteris clars de promoci\u00f3 fan que els processos siguin m\u00e9s transparents i objectius<\/strong>. Quan es percep que hi ha igualtat d\u2019oportunitats reals, augmenta la satisfacci\u00f3 i la motivaci\u00f3.<\/p>\n\n\n\n

4. Atracci\u00f3 i retenci\u00f3 del talent<\/strong><\/p>\n\n\n\n

Tot plegat repercuteix directament en la capacitat de retenir i atraure talent<\/strong>, sobretot entre les noves generacions que busquen empreses amb valors clars i coherents. Una cultura laboral basada en la igualtat projecta confian\u00e7a i comprom\u00eds.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Qu\u00e8 hi guanya l\u2019empresa?<\/strong><\/strong><\/h3>\n\n\n\n

1. M\u00e9s productivitat i menys absentisme<\/strong><\/p>\n\n\n\n

Quan la plantilla treballa en condicions justes, amb estabilitat i reconeixement, millora la seva implicaci\u00f3 i el seu rendiment<\/strong>. Alhora, disminueixen l\u2019estr\u00e8s, l\u2019ansietat i les baixes laborals. Aix\u00f2 es reflecteix en diversos estudis:<\/p>\n\n\n\n

– Estudi de l\u2019European Institute for Gender Equality (EIGE, 2017)<\/em>: les empreses amb pol\u00edtiques d\u2019igualtat eficaces registren una reducci\u00f3 de fins al 30% en l\u2019absentisme laboral<\/strong>.<\/p>\n\n\n\n

– Estudi de McKinsey & Company (2020):<\/em> les organitzacions que promouen la diversitat i la inclusi\u00f3 tenen fins a un 25% m\u00e9s de probabilitats d\u2019obtenir rendiments financers superiors a la mitjana del sector<\/strong>.<\/p>\n\n\n\n

2. Millor capacitat d\u2019innovaci\u00f3 i adaptaci\u00f3<\/strong><\/p>\n\n\n\n

La diversitat d\u2019experi\u00e8ncies i punts de vista afavoreix la creativitat i la innovaci\u00f3<\/strong> dins dels equips. Una cultura inclusiva promou la participaci\u00f3 activa i la presa de decisions m\u00e9s eficients.<\/p>\n\n\n\n

3. Millora de la reputaci\u00f3 corporativa i dels resultats econ\u00f2mics<\/strong><\/p>\n\n\n\n

Aplicar pol\u00edtiques d\u2019igualtat no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 de valors, sin\u00f3 tamb\u00e9 de resultats, com reflecteixen els estudis:<\/p>\n\n\n\n

– Estudi de l\u2019Organitzaci\u00f3 Internacional del Treball (OIT, 2019)<\/em>: les empreses amb equitat de g\u00e8nere tenen millors resultats operatius i m\u00e9s fidelitzaci\u00f3 de la clientela<\/strong>.<\/p>\n\n\n\n

– Informe de Credit Suisse Research Institute (2016)<\/em>: les empreses amb m\u00e9s diversitat de g\u00e8nere a la direcci\u00f3 tenen un 19% m\u00e9s de rendibilitat mitjana que la resta<\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Conclusi\u00f3: Un benefici compartit<\/strong><\/strong><\/h3>\n\n\n\n

Les pol\u00edtiques d\u2019igualtat no s\u00f3n nom\u00e9s bones per a les persones, ni nom\u00e9s bones per a l\u2019empresa: s\u00f3n bones per al conjunt<\/strong>. S\u00f3n eines que milloren el clima laboral, els resultats, el comprom\u00eds i la sostenibilitat a llarg termini.<\/p>\n\n\n\n

\u00c9s moment de deixar enrere la visi\u00f3 de l\u2019igualtat com una c\u00e0rrega o una obligaci\u00f3 i entendre-la com el que realment \u00e9s: una estrat\u00e8gia intel\u00b7ligent, transformadora i rendible<\/strong>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En moltes organitzacions, les pol\u00edtiques d\u2019igualtat s\u2019han implantat nom\u00e9s per complir la normativa i llavors es perden les oportunitats reals que ofereix aquest tipus de pol\u00edtiques: millores tangibles per a la plantilla i per al funcionament global de l\u2019empresa. Si les mesures pactades en el Pla d\u2019Igualtat s\u2019apliquen de forma eficient es converteixen en una […]<\/p>\n","protected":false},"author":4,"featured_media":5051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,56],"tags":[],"class_list":["post-4652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mujeres-2-ca","category-igualdad-2-ca"],"yoast_head":"\nEls beneficis d'aplicar pol\u00edtiques d'igualtat a l'empresa<\/title>\n<meta name=\"description\" content=\"Quins s\u00f3n els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat per a la plantilla i per a l\u2019empresa?La igualtat \u00e9s una eina estrat\u00e8gica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Els beneficis d'aplicar pol\u00edtiques d'igualtat a l'empresa\" \/>\n<meta property=\"og:description\" content=\"Quins s\u00f3n els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat per a la plantilla i per a l\u2019empresa?La igualtat \u00e9s una eina estrat\u00e8gica.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/\" \/>\n<meta property=\"og:site_name\" content=\"VERA MC\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-09T10:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T11:11:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cl\u00e0udia Mollfulleda Saperas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e0udia Mollfulleda Saperas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/\",\"url\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/\",\"name\":\"Els beneficis d'aplicar pol\u00edtiques d'igualtat a l'empresa\",\"isPartOf\":{\"@id\":\"https:\/\/veramc.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg\",\"datePublished\":\"2025-06-09T10:11:00+00:00\",\"dateModified\":\"2025-07-07T11:11:42+00:00\",\"author\":{\"@id\":\"https:\/\/veramc.com\/ca\/#\/schema\/person\/8c17ed7ebca07de79d88b8ed81c6f369\"},\"description\":\"Quins s\u00f3n els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat per a la plantilla i per a l\u2019empresa?La igualtat \u00e9s una eina estrat\u00e8gica.\",\"breadcrumb\":{\"@id\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#primaryimage\",\"url\":\"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg\",\"contentUrl\":\"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/veramc.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat: qu\u00e8 hi guanya l\u2019empresa i qu\u00e8 hi guanya la plantilla?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/veramc.com\/ca\/#website\",\"url\":\"https:\/\/veramc.com\/ca\/\",\"name\":\"VERA MC\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/veramc.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/veramc.com\/ca\/#\/schema\/person\/8c17ed7ebca07de79d88b8ed81c6f369\",\"name\":\"Cl\u00e0udia Mollfulleda Saperas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/veramc.com\/ca\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/85cc64050c8dccde12abc6ef053fb690531a9f0452eedf5d6a5278fba310e03a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/85cc64050c8dccde12abc6ef053fb690531a9f0452eedf5d6a5278fba310e03a?s=96&d=mm&r=g\",\"caption\":\"Cl\u00e0udia Mollfulleda Saperas\"},\"url\":\"https:\/\/veramc.com\/ca\/author\/claudia-mollfulleda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Els beneficis d'aplicar pol\u00edtiques d'igualtat a l'empresa","description":"Quins s\u00f3n els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat per a la plantilla i per a l\u2019empresa?La igualtat \u00e9s una eina estrat\u00e8gica.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/","og_locale":"ca_ES","og_type":"article","og_title":"Els beneficis d'aplicar pol\u00edtiques d'igualtat a l'empresa","og_description":"Quins s\u00f3n els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat per a la plantilla i per a l\u2019empresa?La igualtat \u00e9s una eina estrat\u00e8gica.","og_url":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/","og_site_name":"VERA MC","article_published_time":"2025-06-09T10:11:00+00:00","article_modified_time":"2025-07-07T11:11:42+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg","type":"image\/jpeg"}],"author":"Cl\u00e0udia Mollfulleda Saperas","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"Cl\u00e0udia Mollfulleda Saperas","Temps estimat de lectura":"3 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/","url":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/","name":"Els beneficis d'aplicar pol\u00edtiques d'igualtat a l'empresa","isPartOf":{"@id":"https:\/\/veramc.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#primaryimage"},"image":{"@id":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#primaryimage"},"thumbnailUrl":"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg","datePublished":"2025-06-09T10:11:00+00:00","dateModified":"2025-07-07T11:11:42+00:00","author":{"@id":"https:\/\/veramc.com\/ca\/#\/schema\/person\/8c17ed7ebca07de79d88b8ed81c6f369"},"description":"Quins s\u00f3n els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat per a la plantilla i per a l\u2019empresa?La igualtat \u00e9s una eina estrat\u00e8gica.","breadcrumb":{"@id":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#primaryimage","url":"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg","contentUrl":"https:\/\/veramc.com\/wp-content\/uploads\/2025\/06\/pexels-thirdman-5684382-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/veramc.com\/ca\/els-beneficis-daplicar-politiques-digualtat-que-hi-guanya-lempresa-i-que-hi-guanya-la-plantilla\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/veramc.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Els beneficis d\u2019aplicar pol\u00edtiques d\u2019igualtat: qu\u00e8 hi guanya l\u2019empresa i qu\u00e8 hi guanya la plantilla?"}]},{"@type":"WebSite","@id":"https:\/\/veramc.com\/ca\/#website","url":"https:\/\/veramc.com\/ca\/","name":"VERA MC","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/veramc.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/veramc.com\/ca\/#\/schema\/person\/8c17ed7ebca07de79d88b8ed81c6f369","name":"Cl\u00e0udia Mollfulleda Saperas","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/veramc.com\/ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/85cc64050c8dccde12abc6ef053fb690531a9f0452eedf5d6a5278fba310e03a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85cc64050c8dccde12abc6ef053fb690531a9f0452eedf5d6a5278fba310e03a?s=96&d=mm&r=g","caption":"Cl\u00e0udia Mollfulleda Saperas"},"url":"https:\/\/veramc.com\/ca\/author\/claudia-mollfulleda\/"}]}},"_links":{"self":[{"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/posts\/4652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/comments?post=4652"}],"version-history":[{"count":1,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/posts\/4652\/revisions"}],"predecessor-version":[{"id":4654,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/posts\/4652\/revisions\/4654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/media\/5051"}],"wp:attachment":[{"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/media?parent=4652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/categories?post=4652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veramc.com\/ca\/wp-json\/wp\/v2\/tags?post=4652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}